Conga

Smart Pricing
Optimisation

Forsys implements Smart Pricing Optimisation — AI-native pricing science that dynamically sets and manages prices across millions of SKUs and complex B2B scenarios, improving win rates and protecting margins in real time.

AI pricing science. Precision margins. Real-time wins.

Conga is the global leader in AI-powered pricing and revenue management. Forsys brings Conga Smart Pricing Optimization to enterprises managing complex product portfolios, dynamic market conditions, and multi-channel B2B sales — implementing pricing science that continuously learns and optimises to maximize win rates and margin simultaneously.

Conga Partner AI Pricing Specialists 30K+ SKU Deployments
30% Decline in pricing errors
37% Jump in win rate
23% Improvement in margin
25% Increase in revenue

Everything we deliver on the Conga platform

End-to-end AI pricing implementation — from intelligent price recommendations to deal guidance, segmentation, and margin protection.

AI Pricing Intelligence

AI models that analyze market, customer, and competitor data to recommend optimal prices for each deal, product, and channel in real time.

  • Win-probability scoring
  • Competitive price positioning
  • Price elasticity modeling
  • AI-driven floor & ceiling setting

Price Management

Centralized price book management for millions of SKUs across products, regions, channels, and customer segments — eliminating manual spreadsheet pricing.

  • Multi-dimensional price books
  • Currency & region management
  • Channel-specific pricing
  • Bulk price updates & versioning

Deal Optimization

AI-powered deal guidance that shows sales reps the optimal price, discount, and product mix to win each deal while protecting company margin targets.

  • Real-time deal scoring
  • Guided discount recommendations
  • Win-loss analysis
  • Approval workflow automation

Price Segmentation

Granular customer and market segmentation that enables differentiated pricing strategies without the risk of channel conflict or margin leakage.

  • Customer value segmentation
  • Behavioral pricing analytics
  • Segment-based price floors
  • Market condition triggers

Capabilities that drive pricing performance

From AI-generated price recommendations to real-time deal guidance — built on deep Conga implementation expertise.

AI Price Optimization

Machine-learning models trained on historical win-loss, market, and customer data that generate real-time price recommendations — maximizing win probability without sacrificing margin targets.

Dynamic Pricing Engine

Automated price adjustments based on market signals, competitive intelligence, supply-demand dynamics, and customer lifecycle stage — ensuring prices are always competitive and profitable.

Deal Guidance for Sales

Conga-powered quote guidance embedded in Salesforce CPQ — giving reps the optimal price, discount band, and deal shape with explainable AI reasoning so they can negotiate confidently.

Margin Protection

Automated guardrails that flag margin erosion before it happens — with floor pricing, deviation alerts, and escalation workflows that protect profitability across every deal.

ERP & CRM Integration

Deep integration with Salesforce, Oracle Fusion, SAP, and leading ERPs — ensuring Conga price recommendations flow directly into quote generation, order management, and revenue reporting.

Pricing Analytics & Reporting

Executive-level pricing intelligence dashboards tracking win rates, margin trends, price realization, and pricing effectiveness by segment, product, and region.

Connecting Conga to your revenue stack

We integrate Conga Smart Pricing with your Salesforce org, ERP, and CPQ systems for seamless price-to-quote-to-cash flow.

Forsys connects Conga Smart Pricing Optimization to your complete revenue stack — Salesforce CPQ, Oracle Fusion, SAP, NetSuite, and MuleSoft. Our integration practice ensures real-time price recommendations surface directly inside quoting workflows, with automated margin guardrails, deal guidance, and revenue reporting sync from first price to final invoice.

Salesforce CPQ Oracle Fusion SAP MuleSoft NetSuite Conga Guidance Conga CPQ Tableau

Proven outcomes from Conga pricing engagements

Real results from Forsys Conga Smart Pricing Optimization implementations across industries.

30% Decline in pricing errors Fortune 500 Manufacturing — Conga Smart Pricing
37% Jump in win rate Pharma Manufacturer — AI-Guided Deal Pricing
23% Improvement in gross margin HiTech Company — Price Segmentation
25% Increase in revenue recognized Transport Firm — Dynamic Pricing

Ready to optimise pricing with Conga AI?

Start with a Pricing Maturity Assessment. We'll benchmark your current pricing capability and identify a roadmap to AI-driven pricing in 3 weeks.