Digital-first businesses have a bright future ahead. They are better positioned to thrive and counter the countless market disruptions, and have a leg up compared to their less tech-savvy counterparts.
Read on to learn what being digital-first means for companies, why it is important, and what steps enterprises need to take to become digital-first.
WHAT are the signs of a digital-first business
Companies that leverage more than 50% of digital or cloud-based tools to manage their daily operations can be the flag bearers of digital-first enterprises. It includes the use of email, document sharing tools, and, most importantly, a customer relationship management (CRM) platform. Wondering why these technologies are preferred? Because they are cloud apps. It means data is secure and teams can access it anytime and anywhere.
Many would argue that becoming digital-first is all about the use of technology, but it is much more than that. Use of technology is just one part of it. The other part is about adopting a digital mindset. It is this change in actionable mindset that helps businesses tread the path of digital transformation confidently.
A company is truly digital-first if its employees work and communicate online, sales and marketing leverage the web to identify prospects, etc. In other words, all activities, starting from lead generation to financial accounting, when handled digitally, make an enterprise digital-first. According to McKinsey, the digitization of customer interactions and internal operations has hastened by 3–4 years, and digitally enabled products have accelerated by 7 years.
WHY is a digital state of mind critical for businesses
The COVID-19 pandemic has demonstrated that a digital-first approach can help businesses of all sizes navigate rough seas, whether through remote and hybrid work or increased use of eCommerce and social media to strengthen customer relationships.
There are plenty of advantages to the digital-first approach.
The below statistics prove that adoption of Salesforce CRM powered by Forsys positively impacted organizations from across industries.
Digital transformation is the new age mantra that most enterprises are keen to leverage. However, it isn’t an easy endeavor, considering that a mere 30% met expectations.
HOW businesses can become digital-first
To become a digital-first business, adopting an actionable mindset with a focus on customer-centricity is the key to success. It is imperative to know your customer’s likes, dislikes, and preferences. And, nothing can beat the efficiency of Salesforce CRM in this regard.
It helps businesses to cultivate lasting, meaningful, and profitable relationships with clients. The benefits stretch across the complete sales cycle, from identifying prospects and converting them to customers, to keeping them satisfied and returning for more.
This sales enablement powerhouse is used by more than 150,000 customers globally, ranging from small businesses to Fortune 500 companies, to manage their customer relationships and drive revenue growth.
Key capabilities of Salesforce CRM:
- Get a single view of the client for cross-functional insight and reporting.
- Access dashboards to view data in action.
- Automate business processes with a focus on customers
- Foster and create synergy between teams.
- Scale and customize as your company grows.
Jumpstart your Salesforce CRM Journey with Forsys
Forsys is a full-solution systems integration partner for Salesforce, specializing in revenue operations, with experience in 200+ engagements across industries. We have executed complex Salesforce CRM integrations and customizations to help the world’s most valuable businesses generate new contacts, grow accounts, create opportunities, and close and win deals faster.
To learn how Forsys’ Salesforce CRM expertise can help you become a digital-first business, speak to our team now.