It’s important to keep track of all your interactions with customers and prospects in one place—emails sent, phone calls made, meetings scheduled, presentations shared, and RFPs sent. Reason? A company’s success is determined by its ability to provide exceptional customer experiences. And that means using a Customer Relationship Management (CRM) tool is a must, which enables businesses to unite their teams around customers, get actionable insights from data, attract prospects, and retain loyal customers.
Having said that, finding the right fit is key. No matter what size your company is, choosing the right CRM ensures the success of your organization now and in the future as well.
Deep dive to learn about the 7 warning signs your business needs a contemporary CRM
Why Salesforce CRM outperforms other platforms
For 16 consecutive years, Gartner® Magic Quadrant™ has named Salesforce a leader for its Sales Force Automation Platform. Forrester has positioned Salesforce as a leader in the Sales Force Automation Segment. Salesforce’s commitment to building and sustaining customer relationships across all lines of business was further demonstrated when IDC ranked it first in CRM market share for the ninth consecutive year. Even the small businesses rate Salesforce as the #1 CRM, as per G2.
In the past decade, Salesforce has won multiple accolades and emerged as the #1 intelligence-led CRM platform for businesses of all sizes and industries for powering every aspect of the sales process with a 360-view of the customer and embedded AI – from smart territory planning, to personalized rep coaching, to accurate forecasting.
Salesforce CRM’s core capabilities in account and contact management, sales automation, opportunity tracking, lead scoring, forecasting, and reporting, supported by easy desktop and mobile accessibility, have increased its popularity.
How Salesforce CRM stack up against competitors
- Ease of customization & focus on scalability
As a heaven for all the business transformation enthusiasts, it offers excellent customization and configuration choices. This tool also allows building different record types with custom fields and layouts, dashboard personalization, open API backed quick integration with digital commerce and ERP tools, etc.
- Lightning fast advanced reporting
The advanced Salesforce reporting features have proven to be a real game changer for businesses, as they enable them to build smart conditional columns in reports, work on multiple reports and objects in one report, display historical data using report snapshots, and beyond.
- Led by multi-tenancy
Businesses of all sizes and industries use the same infrastructure and platform; tenants with access to the system can edit and review based on their needs; and data updates and software upgrades occur automatically and without intervention.
- Data protection & privacy
This all-in-one CRM platform maintains data security using point-and-click security tools. It has pre-built installed features to secure data from cyber attacks and supports DLP functionality to maintain compliance with HIPAA, PCI, and other regulatory requirements.
- Cloud application
It doesn’t require any upfront cost for the on-premises CRM tools. Also, businesses can get up and running on Salesforce CRM in a few clicks because it doesn’t need any hardware installation or IT support. Also, low maintenance results in less downtime and more time spent on business growth.
- All-in-one platform
Salesforce CRM is high on functionality, as it consists of a wide range of features such as contact management, task management, workflow creation, opportunity tracking, customer engagement tools, analytics, collaboration tools, and an intuitive, mobile-ready dashboard.
- Use Salesforce Cloud Apps
Salesforce is home to multiple innovative SaaS solutions – Service Cloud, Sales Chatter, App Cloud, etc. that businesses can start using with a few clicks and instantly launch across devices to connect with their customers, employees, or partners to further fine-tune their communications and performance.
- Obsessed with customer success
Built on the principle of ‘empowering customers to succeed’, customer success is an integral component of the Salesforce ecosystem, which is why it depends on top-notch specialized partners like Forsys who speak the same language as they do and guarantee businesses with end-to-end implementation, support, and expansion of the solution.
Take control of your customer experience with Forsys-led Salesforce CRM services
As a market leader in Salesforce CRM implementations, we are globally recognized for our comprehensive portfolio of CRM solutions & services, and our in-house accelerators make enterprise transformation simpler and faster.
Leverage Forsys for Salesforce CRM and record:
- 37% growth in sales revenue
- 30% surge in sales productivity
- 26% more qualified leads
- 35% better forecasting
- 45% jump in customer satisfaction
Deep dive to learn in detail about Forsys’ Salesforce CRM implementation methodology and customer success stories.
90% of organizations and a community of over 2,000,000 users globally rely on the world’s number-one CRM leader, Salesforce, to transform their business processes for exceptional sales, services, marketing performance, and beyond.
Speak to our team of Salesforce specialists to join the Salesforce CRM bandwagon and uncover new ways to meet and exceed customer expectations.