No matter the sector you’re in, the products or services you offer, or your target market, one thing’s for sure: it’s vital to build an authentic and personal connection with your customers. And when your following expands, it’s not so easy to stay on top of all your connections without the right technology—that’s where Customer Relationship Management (CRM) software comes into play.
The CRM market is really booming
It’s pretty clear that CRM use isn’t going to let up any time soon. It’s the biggest and fastest-growing software market, and it’s expected to generate a huge $114.4 billion by 2027. It’s no shocker that high-performing sales teams rely on CRM 3.2 times more than their underperforming counterparts.
The market is flooded with different branded CRMs, each with its own distinctive features, functions, and applications. Despite that, some businesses prefer the challenge of building their own in-house CRM.
Branded CRM vs in-house CRM: What sets them apart
Developed and sold by third-party vendors, branded CRMs are designed to cater to the customer’s needs, providing a wide variety of features, options, and customer support. On the other hand, in-house CRM is built and managed by the customer’s own IT team. It requires a significant investment in terms of time and money, and may lack the features of branded CRMs, such as analytics, reporting, and integration with other platforms.
Reasons to pick a branded CRM over an in-house CRM
Branded CRM solutions offer scalability, making it easy to add capacity, functions, or features without investing in new hardware or software. In-house solutions, however, can be difficult to scale, often requiring new hardware or software purchases.
Branded CRMs are better for remote access than in-house CRMs, since they don't require a shared network; an internet connection is all that is needed. In-house CRMs, however, make remote access difficult due to their need for a physical network.
Branded CRMs are more flexible than in-house, as providers can quickly update them with new features or changes to comply with regulations. In-house solutions, however, can be slow to update due to the time, money and tech expertise required.
Branded CRM offers easy integration with platforms like CPQ, ERP, Financial, Billing, etc., to manage customer data, track interactions, and gain insights into customer behavior. In-house CRM, on the other hand, might not have the same level of integration capacity.
Easy to implement
Setting up an in-house CRM system is complex, but getting a branded CRM solution is much faster and simpler. The provider or implementation partner has already done the hard work, like building the software and tech, and ensuring safety protocols.
Instead of using a branded CRM that has been optimized through years of testing and feedback from users, building your own in-house has its own risks, like an inconsistent user experience.
Ensuring customer data security is essential for businesses. A branded CRM solution is usually more secure than an in-house one, as it is managed by third-party experts familiar with security protocols, keeping customers' data safe.
Instead of having to wait months or years for an in-house CRM, it's much faster to use a branded CRM that can be set up in just a few steps within a few hours.
Cost & time efficient
A branded CRM eliminates the need for software developers and frees up your team's time. No recruitment costs, extra salaries, or equipment needed - just a reasonable monthly/yearly fee for an economical CRM alternative to an in-house system.
Branded CRM solutions provide customer support from the provider or implementation partner, making them advantageous for businesses. In contrast, in-house CRM solutions require businesses to troubleshoot without assistance.
Can you customize a branded CRM to fit your unique business needs?
Yes indeed! With branded CRMs like Salesforce, the process of customizing your CRM just the way you want it is simplified. There are multiple reasons to choose Salesforce, from comprehensive CRM solutions to secure systems, customizable solutions, innovative systems, and apps that expand CRM usability to an ROI that can’t be beat.
Thanks to Salesforce, customer relationship management is now in a new age, and if you don’t take advantage of a complete solution, you’ll be behind the curve.
Capitalize on Salesforce CRM & its superior features to stay ahead
- Cloud-enabled access
- All inclusive integration
- Workflow automation
- Contact management
- Sales monitoring
- Instant updates
- Advanced analytics
Dive into our blog to discover why Salesforce is a complete CRM and how it can help your business to flourish.
Steps to follow when customizing your branded CRM
Leverage Forsys’ E2E Salesforce proficiency to do the heavy lifting & get your custom CRM up and running without a hitch
When it comes to Salesforce CRM technology, Forsys is a trusted leader in designing, developing, implementing, and delivering transformational experiences. As a leading partner in Salesforce consulting and an authorized Salesforce Cloud Reseller in India, we’ve got you covered with our 360-degree CRM services that address solution feasibility, readiness assessment, onboarding, strategy & roadmap, and change management for any organization’s needs.
Our Salesforce CRM expertise
Take a look at our datasheet to discover why companies are choosing Forsys for their Salesforce CRM needs – and get the inside scoop on how businesses have benefited from our Salesforce CRM solutions by reading their success stories.
Talk to our Salesforce specialists to kickstart your CRM journey.